Performance Marketing

ChatGPT Ads

ChatGPT Ads is a new conversational advertising channel, active in the EU and relevant for online stores that want to participate early in high-intent commercial interactions.

We build campaigns and pages for the way people search, compare and choose products in AI-assisted conversations, not only for classic Search logic.

Discover which commercial questions arise before purchase and which answers are worth testing.

The channel can support research, comparisons, shortlists and purchase decisions, not only cold clicks.

Romania is included in European availability for eligible advertisers.

The channel opportunity

UEactive channel for eligible advertisers in the European Union

RORomania included in European availability

Ads Managerself-service for setup, management and reporting

CPCbidding model focused on qualified clicks

Initial tests can reveal which categories, arguments and differentiators arise naturally in purchase-intent conversations.
Brands that test the channel can build a learning history: prompts, pages, messages and qualification criteria.
Ads are labelled sponsored and separated from organic answers, while advertisers receive aggregated reporting rather than user conversations.

The practical conclusion: ChatGPT Ads should be treated as a new, permanent channel in the growth mix by brands that measure with discipline.

Cum abordăm canalul

Tratăm ChatGPT Ads ca pe un canal de demand capture conversațional. Începem cu întrebările reale pe care le pun cumpărătorii, mapăm categoriile și ofertele relevante, apoi construim campanii, tracking, feed, landing pages și mesaje pentru testare controlată.

Ce pregătim

AI discovery și query mapping

Înțelegem ce întrebări apar înainte de cumpărare și unde poate intra brandul natural, fără mesaje forțate.

Mapare de prompturi comerciale pe categorii, probleme și comparații
Prioritizare după marjă, disponibilitate, valoare medie a comenzii și diferențiatori

Asset-uri și pagini pentru răspunsuri conversaționale

Pregătim destinații clare pentru utilizatori care vin din recomandări sau reclame contextuale, nu din search clasic.

Landing pages cu răspunsuri scurte, comparații și proof points verificabile
Mesaje adaptate pe scenarii: research, comparație, shortlist și decizie

Măsurare și guvernanță

Definim ce înseamnă succesul înainte de buget: trafic calificat, microconversii, leaduri, vânzări și impact asistat.

Evenimente GA4 și UTM-uri pregătite pentru trafic din AI interfaces
Cadru de brand safety, excluderi și reguli de evaluare a experimentelor

What we deliver

Research de oportunitate ChatGPT Ads pentru businessul tău
Hartă de prompturi, intenții și categorii de produse potrivite pentru campanii
Recomandări pentru landing pages, feed, conținut și proof points conversaționale
Setup pentru tracking, UTM-uri, microconversii și dashboard de evaluare
Plan de testare pentru mesaje, categorii, audiențe și bugete inițiale

ChatGPT Ads

Which store offers fast delivery and easy returns for sports shoes?

For comparison, check availability, the return policy and recent reviews.

www.site.com

Fast delivery, 30-day returns and a size guide for a confident choice.

AI intent research + comparison + decision

ChatGPT Ads capabilities

What an advertiser needs to know before testing

ChatGPT Ads combines intent expressed in conversation with sponsored ads, self-service buying and aggregated measurement. The value of testing is how quickly you can learn which questions, categories and offers convert.

31 European markets

European expansion for eligible advertisers, with Romania included in EU availability.

31 aug. 2026 self-service Ads Manager

A platform for setup, management and reporting without an enterprise-only process.

CPC cost-per-click bidding

A buying model useful for controlled testing on qualified traffic and dedicated landing pages.

Privacy aggregated reporting

Advertisers see aggregated performance, not user conversations or personal details.

Intent-led question

The user asks for comparisons, recommendations, alternatives or solutions to a specific need.

Conversational landing page

The page quickly answers questions about differentiators, price, social proof and buying steps.

Measurement and learning

UTMs, micro-conversions, sales and feedback from search terms or prompt clusters guide optimization.

eCommerce opportunities

Capture demand during the research stage, not only at the final search moment.
Test product differentiators in conversations with clear intent.
Connect ChatGPT Ads with SEO, Google Ads, feed optimization, CRO and remarketing.

What we prepare technically

Campaign, category and landing-page structure for initial experiments.
GA4/UTM tracking, micro-conversions and separate reporting for the channel.
Messaging, proof points and brand-safety rules for traffic from AI interfaces.