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Google CSS Partner

Up to 20% more CPC efficiency in Google Shopping

Run Google Shopping and Performance Max with proClick’s Google CSS Partner service. We combine the CSS advantage with an account structure built for profitable growth.

Request a CSS assessment See how it works
Example Google Shopping results
CSS advantage Up to 20%

more efficiency in the Shopping auction

Apply the same advantage where it has the greatest impact.

01

Lower CPC

Maintain exposure while potentially reducing cost per click.

02

More exposure

Maintain CPC while potentially entering more auctions.

03

Stronger positions

Maintain budget while competing for higher positions.

How it works

CSS is an infrastructure choice for Shopping.

In eligible European markets, Shopping ads can run through Google Shopping or an independent Comparison Shopping Service. With a CSS Partner, a larger share of your bid can participate in the auction.

This is not an automatic discount or a guaranteed outcome. The impact depends on competition, bidding, product-data quality and campaign structure.

Benefits

What a CSS Partner can improve

Greater auction efficiency

In eligible European markets, an independent CSS can put more of your bid to work in the Shopping auction. The efficiency advantage can reach 20%, depending on the account and competition.

A stronger foundation for Shopping

CSS works best when Merchant Center, product data, measurement and campaign structure are sound. That is where we begin, not with surface-level promises.

Better control of profit

We do not optimise only for traffic or attractive ROAS. We prioritise products by margin, availability and commercial potential.

Diagnostic

When CSS is worth reviewing

  • You run Shopping or Performance Max and acquisition costs are rising.
  • Merchant Center has disapprovals, errors or incomplete data.
  • Your feed does not reflect margin, stock, brand or priority categories well enough.
  • ROAS looks healthy, but profit after media remains unpredictable.
  • You want to scale Shopping in Romania, Hungary or other European markets.
Process

From eligibility to commercial control

  1. 01

    Audit the account, Merchant Center, measurement and product feed

  2. 02

    Confirm CSS eligibility and technical setup

  3. 03

    Fix product data that limits delivery

  4. 04

    Structure Shopping and Performance Max around commercial goals

  5. 05

    Report on revenue, margin, stock and product segments

CSS / Shopping assessment

See what can work better in your account

We review Google Ads, Merchant Center, the product feed and measurement. You get a clear view of CSS potential, technical priorities and the commercial steps worth taking.

Request a CSS assessment