Performance Marketing

Meta Ads

Facebook and Instagram campaigns built around creative testing, conversion tracking and strong optimization signals.

9.90MFacebook users in Romania

52.3%of the total population

55.5%of the local internet-user base

5.45MInstagram users in Romania

Source: DataReportal Romania 2025

The Meta data in the report represents potential ad reach published in advertising tools and should not automatically be interpreted as monthly active users.

What we do

We plan and manage Meta Ads campaigns for prospecting, retargeting and retention. We use Facebook for volume, frequency and demand recovery, and Instagram for strong visuals, brand building and creative angle testing in Reels, Stories and feed. We work on account structure, messages, audiences and a clear mix of funnel roles, not copying the same campaign across all placements.

Account structure

Prospecting and new demand

We bring new users into the funnel through cold and lookalike audiences and messages that differentiate the offer.

Prospecting campaigns on interests, broad and lookalike audiences
Separate sets by categories, offers and creative angles
Optimization for purchase, qualified traffic or add-to-cart, depending on account maturity

Retargeting and recovery

We bring valuable visitors and abandoned carts back with more direct messages and controlled frequency.

Retargeting on view content, add-to-cart and checkout initiation
Separation by recency windows and estimated value
Different messages for return, urgency and trust

Retention and customer value growth

We support repeat orders and increase customer value through relevant post-purchase messages.

Campaigns on existing customer segments and high-value buyers
Messages for replenishment, upsell and cross-sell
Optimization by frequency, cost and incremental value

What we deliver

Campaign structure for prospecting, retargeting and retention
Creative testing plan and segmented messaging
Relevant measurement and attribution settings for Meta
Reporting by funnel, creative and audiences

Irina Cabuz

Social Media Manager

Contributes to creative strategy and testing for Meta Ads campaigns, focused on messages that capture attention, differentiate the offer and support eCommerce performance.