Performance Marketing

Google Ads

Google Ads for online stores that want more than traffic: well-structured accounts, accurately measured conversions and media decisions based on margin, stock and business goals.

We step in when budget is lost in hard-to-control campaigns, the feed limits visibility, and Search, Shopping or Performance Max do not clearly support profitability.

We start with an audit of the account, tracking and feed.

We quickly separate what brings good demand from what consumes budget without real impact.

We build a clear plan for Search, Shopping, Performance Max and remarketing.

95.76%Google share of search across all devices
98.19%Google share of mobile search
17.7Minternet users in Romania
60%of internet users bought online in 2024

How we approach the account

We organize Google Ads around conversion and profitability. We start with tracking, structure and feed quality, then decide where it is worth scaling and what needs cleanup before increasing budget.

How we split Google Ads

Search for purchase-intent queries

We separate brand, categories and near-purchase searches so we clearly know what drives conversions and what should be limited.

  • Separate campaigns for brand, categories and near-purchase terms
  • Prioritization by margin, stock and real conversion potential

Shopping and Performance Max with more control

We use automation only after the feed and conversion signals are clean enough for good decisions.

  • Standard Shopping where better control is needed
  • Performance Max linked to feed quality, profit goals and priority segments

Remarketing and budget cleanup

We recover valuable users and reduce areas where the account spends without real business impact.

  • Remarketing for relevant visitors and abandoned carts
  • Negatives, exclusions and control rules for weak traffic

What we deliver

  • Account, tracking and feed audit with clear priorities
  • Restructuring plan for Search, Shopping, Performance Max and remarketing
  • Prioritization logic by margin, stock, bestseller status and seasonality
  • Recommendations for messaging, assets and optimization signals
Paula Florea

Paula Florea

Performance Marketing Expert

Coordinates execution and optimization of Google Ads campaigns for online stores that need disciplined testing, clear structure and measurable business results.