Performance Marketing

TikTok Ads

TikTok Ads work when creative testing and messaging are treated as part of the media strategy, not as an appendix.

Market context for TikTok in Romania

8.51MTikTok users 18+ in Romania

55.4%of the adult population 18+

47.8%of the total population

47.8%of the local internet-user base

Source: DataReportal Romania 2025

The platform rewards testing speed: performance usually comes from fast iterations on hooks, angles, UGC and commercial messages, not from a small number of “perfect” creatives.
Large reach can support real new-demand volume, but only if the message and landing page keep the same commercial clarity.
For good results, platform behavior requires alignment between creative, product page and tracking; otherwise the optimization signal stays weak even if reach is large.

TikTok reports the advertising audience for users aged 18 and over, so the numbers should be read in that context.

What we do

We build TikTok Ads setups for brands that want to open new demand channels and quickly test creative angles, segments and formats. We focus on testing discipline and reading signals correctly.

Account structure

Discovery and new demand

We use native content to open new interest and quickly validate which messages are worth scaling.

Prospecting campaigns on broad, interests and creative segments
Fast testing on hooks, UGC, demonstrations and offers
Separation between creative exploration and scaling budgets

Validation and commercial filtering

We move from attention to real interest signals and identify combinations with commercial potential.

Optimization for view content, add-to-cart or purchase, depending on available data
Landing pages and offers aligned with the ad message
Exclusions and rules to reduce waste from superficial traffic

Controlled scaling

We increase budgets only on creative directions and segments that show real conversion potential.

Separate groups for validated creatives versus new creatives
Retargeting on engagers and visitors with good signal
Reading by CPA, volume and contribution to the overall performance mix

What we deliver

Campaign structure for testing and scaling
Creative testing and messaging framework
Tracking setup and relevant TikTok events
Reporting on hooks, audiences and commercial results

Irina Cabuz

Social Media Manager

Contributes to creative direction and message testing for TikTok Ads, focused on content that captures attention quickly and supports real new-demand volume.